Branding and Identities
From yoga studios to bakeries to campaigns, I have experience creating memorable brand identities that set businesses and causes apart from competitors. I'm passionate about capturing the qualities that make a brand special and translating them into dynamic logos and identity systems.
CLIENTS
Yoga de la Sol // Sweet Confections // Naturespace // W.K. Kellogg Foundation // Uncorked Studios // Mitchell Pearson Realtors
ROLE
Art direction
Design
TYPES
Yoga de la Sol
Branding concept for a South Florida Bikram yoga studio that was relaunching under a new name at a new location. The studio owner was looking for a brand that was memorable but also evoked a yoga experience that is fun and fresh, and that eliminated some of the perception . The mark had to be flexible enough to extend to environmental signage as well as merchandise, so we created both a horizontal mark as well as a fully self-contained mark.
Sweet Confections
Branding concept for a small bakery and cupcakery. Concept had to be versatile enough for traditional mediums and packaging applications alike.
Naturespace
Identity for a start-up that maps local trails for hikers and adventurers, making the outdoors more accessible. The website and app can tell you whether the trail is paved, the degree of difficulty, and routes that may not be mapped on traditional mapping services like Google Maps or Apple Maps.
Remix the Narrative
Campaign identity for an initiative of the W.K. Kellogg Foundation, a media campaign called “Remix the Narrative” that sought to help counter negative perceptions of people of color and various religious and ethnic groups. The campaign encouraged people to share their own stories through a microsite and via social media. This branded bookmark was distributed at the Sundance Film Festival in Park City, Utah.
Uncorked Studios
Branding concept for an award-winning Philadelphia wedding and boudoir photography studio. Owners wanted to play off of wine cork imagery without being overt, while still creating an elegant mark.
Mitchell Pearson Realtors–West Lake Lodge
Branding for a multi-million dollar lodge on Lake Canandaigua in the Finger Lakes region of New York State, deep in the heart of wine country. Branding package included an 8-page brochure plus a postcard mailer to showcase the many unique features and upscale offerings of the home.
