A DC-based real estate firm wanted to freshen their identity and web presence to stand out from competitors. With high-profile clients such as Gannett, the Pew Research Center, the Special Olympics, and many more, West, Lane & Schlager needed a modern website that highlighted what they do best – advocating for the tenant.

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They wanted to freshen their existing mark and add a new tagline that speaks to that strength, so I introduced a modern sans serif typeface to compliment their existing serif. The site uses bold color and a modern map texture to highlight their local presence, and bright photos of the DC / Virginia / Maryland area work well next to photos of the interiors of spaces they've worked on. The project also included an extensive style guide to help them navigate their refreshed brand.