West Lane & Schlager Website
A DC-based real estate firm wanted to freshen their identity and web presence to stand out from competitors. With high-profile clients such as Gannett, the Pew Research Center, the Special Olympics, and many more, West, Lane & Schlager needed a modern website that highlighted what they do best – advocating for the tenant.
They wanted to freshen their existing mark and add a new tagline that speaks to that strength, so I introduced a modern sans serif typeface to compliment their existing serif. The site uses bold color and a modern map texture to highlight their local presence, and bright photos of the DC / Virginia / Maryland area work well next to photos of the interiors of spaces they've worked on. The project also included an extensive style guide to help them navigate their refreshed brand.
West, Lane & Schlager