To kick off the fall and winter giving seasons, the Catalogue for Philanthropy of Greater Washington, a non-profit that matches donors and volunteers with local charities, asked for a quiz that would make giving feel more personal. We created a fully custom quiz microsite with whimsical illustrations that guides the user through several fun questions about their interests and then serves up five suggested charity "soulmates." As a result, CFP saw giving for 2017 rise about 50% above the  previous year's donations.